'New York Times' Unveils Metered Online Pay Wall

Executives believe they have found the right formula and the right moment to do the seemingly impossible: get people to pay for online news. The Times is introducing a metered system under which the paper's most loyal readers will pay for access to the website, while casual users won't pay a cent.

Source: http://www.npr.org/2011/03/17/134621239/new-york-times-unveils-metered-online-paywall?ft=1&f=1003

Mike Johnston Adam Kinzinger Rachel Kleinfeld Mike Lee